01 · The challenge
Where they started.
A friendly, non-league club, but by 2023 membership had fallen to an unsustainable level, putting the club's future at risk.
Sports club · St Barts Badminton
From struggling numbers to full courts, a digital comeback
- ×2
- regular players
- 4 / 4
- courts now full
- £0
- ongoing hosting cost
02 · Our approach
What we did.
One clear objective at zero ongoing cost: target Google Search & Maps and the local badminton association, with simple, inclusive content and a 'just turn up and play' policy.
03 · The results
What changed.
Appearing in local searches within weeks, attendance more than doubled, from 2 courts to all 4 with players waiting, and club finances turned around.
We’ve seen a wonderful, steady increase in numbers in the year since the website launched, to the extent that I’m very pleased to say we’ve now reached capacity and introduced a waiting list. The website has been a great success.
Let’s begin
Want results like St Barts Badminton?
Tell us what would make your life easier. We read every registration personally, and there’s no fee for a small number of selected organisations.