About us
The people behind the work.
Decades of building businesses, websites and software, now focused on one thing: giving health, wellbeing, sport and community organisations more time for the people they help.
We’re Neil and David.
Two brothers with more than forty years of experience between us, now focused on the organisations that help people.
Between us we bring more than forty years of building successful businesses, designing complex software systems and creating websites that drive growth. We built and ran a software and web design company that grew to fifty people before it was acquired in 2013.
Since then we’ve kept running businesses, invested in property and stayed deeply involved in technology and marketing. Neil has built and managed multimillion-pound software architectures, complete web platforms, not just websites. David brings MBA-level marketing and developed SEO strategies from the ground up, grounded in how search algorithms actually work.
It’s a rare mix of deep technical knowledge, real business experience and strategic thinking. Practical AI lets the two of us do the work of a much larger team, from websites and social media to the systems running quietly behind them, and you always work directly with us.
Experience you can measure.
online bookings after launch
Google enquiries
Google rating ★★★★★
years building the web
It starts with a conversation.
Every project begins the same way, over coffee, listening. We want to understand your organisation, the people you help and what’s taking up your time before we suggest anything. No briefs lost in translation, no account managers in the middle.
From that first chat to the finished solution, you deal directly with the two people doing the work.
What makes us different.
You only get a few seconds to communicate your value online. These are the principles behind everything we make, from a website to the systems running quietly behind it.
Listening first
We start by understanding what makes your organisation unique and what’s taking up your time, then turn that into a clear plan before anything is designed or built. No generic templates.
Practical AI, real people
AI takes care of the repetitive work so we can spend our time where it matters: with you. You always deal with Neil and David, from the first conversation to the finished solution. No hand-offs, no account managers.
Trust through design
People often come to health, wellbeing and community organisations feeling vulnerable and looking for reassurance. Everything we make is designed around that: clarity, calm and honest presentation.
People who help people
Therapists, coaches, clubs and community groups have made a real difference to our own lives and our families’ lives. Helping them thrive is our way of giving something back.
Why health, wellbeing & sport?
Because it’s personal.
We’ve both relied on chiropractors and osteopaths to keep us mobile and pain-free. We’ve seen how sport, movement and nutrition support not just physical health but mental wellbeing and connection. These professions have made a real difference to our families and helping them grow is our way of giving something back.
The two people you’ll work with, start to finish.
Neil
Digital architect
Married with two grown-up children and a spaniel. I play drums and guitar and love live music and festivals and I’m into fitness, nutrition, football (the walking variety these days) and tennis. I’ve built and run multimillion-pound software architectures: full web platforms, not just websites.
David
Business & marketing MBA
Married with two grown-up children and two cockapoos. I play tennis, badminton and pickleball, follow Reading FC and love a live gig. I recently converted a campervan, handy when Neil and I followed England around Germany at Euro ’24. I bring MBA-level marketing and SEO built from the ground up.
Built for the people who keep us well.
Health, wellbeing, sport, charity and community organisations. Designed in Dorset.
Let’s find your breathing space.
Tell us what would make your life easier. We read every registration personally, and there’s no fee for a small number of selected organisations.