Sports start-up · Newbury Pickleball

A new club with a clear path from search to court, all year round

2 days: from brief to a site ready for review
1 tap: to a free first session or a booking
£0: ongoing hosting cost

The same two players rallying at the net: indoors at Trinity School in winter, outdoors at Newbury Tennis Club in summer

01 · The challenge

Where they started.

Newbury Pickleball is a new start-up club, founded by Keith to bring one of the fastest-growing racket sports to Newbury. Its first summer at Newbury Tennis Club was a hit, with 40+ sessions, 300+ bookings and 100+ players on the list, but it all ran on word of mouth and a mailing list. With indoor winter sessions starting, Keith needed a site with three jobs: turn local searches into booked places, show the club plays all year round, and gather evidence of demand for a second weekly session.

02 · Our approach

What we did.

We built a fast, single-page site in the club's own canary and charcoal, taken from its logo. Two clear lanes carry everyone: a free first session for newcomers, and one-tap Eventbrite booking for regulars. A split hero, summer outdoors beside winter indoors, tells the all-year story at a glance, and plain-English rules, venues, prices and FAQs answer the questions that stop people turning up.

03 · The results

What changed.

Keith has a website that works while he's on court. Newcomers can find the club, understand the game and claim a free first session without having to email first, regulars book in a minute, and the club looks as organised and welcoming as it feels, for nothing a month to run.

What we built

And why it helps.

Two clear lanes

“First session free: start here” for newcomers, “Already registered? Book a session” for regulars. Nobody has to work out which button is theirs, on a phone or a laptop.

The all-year story

The hero shows the same two players rallying outdoors in summer and indoors in winter, side by side, so someone finding the club in October knows it hasn't stopped for the season.

Answers before questions

The rules in four short cards, what to wear and bring, prices, both venues with directions and a full FAQ. Fewer nerves for beginners, fewer emails for Keith.

Built for Google

Structured data for the club and its FAQs, with name and address matched to its Google Business Profile, so it's ready to rank for local pickleball searches.

Safe by design

Bank details and the WhatsApp invite are deliberately kept off the public page, which keeps the club off the radar for payment-redirection fraud and the group for known players.

Built to grow

A short “when would you play?” survey is ready to gather the case for a second session, and every booking link lives in one place, so adding a day is a one-line change.

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